The Original Synthetic Oil
The A.J. Amatuzio Story
Anyone who has ever met AMSOIL Founder and President Albert "A.J."  Amatuzio has felt the
charismatic touch of his personality.  But not everyone knows the roots of that charisma and
the determination that enabled him to create an entire industry.  AMSOIL presents "Albert J.
Amatuzio: An American Success Story," a video that details the events that shaped the man
who created the world's first API qualified synthetic motor oil, set the lubricant industry on its
heels and has become a legend.

The movie is broken down into 5 different segments for ease of loading and viewing.
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All Service Oil
877-ALL-OILS                         sales@allserviceoil.com
Al Amatuzio, a
second generation
American-Italian,
grew up in a
diversely-immigrant
neighborhood in
northern
Minnesota.
Here you see
how the loyalty
factor of his
early years
deepens into the
fabric of his
personality.
A short, clear
lesson in
synthetic
lubrication serves
as a valuable
education for all
viewers
See how Bobby
Unser became a
firm believer in
AMSOIL Synthetic
Lubricants
Step by step you
see how he took
his new product
from an idea to a
reality even as he
faced opposition
from all sides.
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