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As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT
J. AMATUZIO had ample opportunity to witness synthetic lubricants in
action. These oils are used exclusively in jet engines because of three
extraordinary performance characteristics: an ability to reduce friction
and wear on engine components, an ability to function dependably at
severe temperature extremes and an ability to withstand rigorous and
lengthy
Recognizing that these same benefits would prove invaluable in
combustion engines, Al Amatuzio formulated the first synthetic motor oil
in the world to meet API service requirements for automobile engines.
The new lubricant performed like no other before it. When the first can
of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth
of an entire industry. AMSOIL synthetic lubricants have expanded the
boundaries of lubrication science and redefined the performance
possibilities of modern machinery and engines.
AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high
remained true to these ideals; its history is a checklist of revolutionary products that have withstood
the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its
Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision
continue to drive the company forward. ...inspired by aerospace technology.

Al Amatuzio's induction into the Lubricants World Hall of Fame is ultimate tribute to the man who
started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's
desire for technical innovation, his commitment to higher quality and his belief that consumers
respond to superior products remain the core of the AMSOIL philosophy.
AMSOIL Today
Under the leadership of President Albert J. Amatuzio,
along with Alan Amatuzio, Executive Vice President and
COO, and Dean Alexander, Executive Vice President and
General Manager, AMSOIL remains the leader in
synthetic lubrication technology.  
  • Albert J. Amatuzio
President and CEO
  • Alan Amatuzio
Executive Vice President and COO
  • Dean Alexander
Executive Vice President and General Manager  
AMSOIL FORMULATES A WIDE SELECTION OF
SYNTHETIC LUBRICATING OILS for all types of engine  
and gear applications, including those for specialized
vehicles and severe operating conditions. In addition,
AMSOIL has developed sophisticated fuel additives,  
filtration systems and other companion products that
supplement and extend lubricant performance.  All are
distributed through a worldwide network of independent
Dealers. This complete line of quality products is
recognized by countless private motorists, fleet
managers and industrial administrators as the best and
most cost-effective choice for increasing engine
performance, reducing maintenance and prolonging
vehicle and equipment life. ...making history with
synthetics.
THE AMSOIL CORPORATE HEADQUARTERS,
MANUFACTURING PLANT, AND
MAIN DISTRIBUTION CENTER
are located in Superior, Wisconsin, with several regional
warehouses strategically located throughout North America and
overseas. These facilities cover a total of nearly 700,000 square
feet.

The state-of-the-art lubricant production plant contains materials
blending and bulk storage facilities, as well as highspeed bottling
lines and packaging equipment. The main warehouse serves as
the hub of a global distribution network; bottles, cases, drums and
totes bearing the AMSOIL label are shipped worldwide. Capacity
is geared to meet projected market demands decades away.

The AMSOIL administrative functions are centrally located and
outfitted with the latest in communications and information
cooperative, knowledgeable and well-disciplined team of
approximately 300 employees.

...geared for the 21st century
click the link above to view
a slide presentation
The Company of Firsts    
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AMSOIL has a documented history of innovation and leadership.

•First to develop an API-rated 100 percent synthetic motor oil.
•First to introduce the concept of "extended drain intervals" with a recommended 25,000-
mile/1-year drain interval.
•First U.S. company to utilize the NOACK volatility test as a standard of performance
excellence.
•First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine
engines.
•First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
•First to manufacture synthetic gear lube for automotive use.
•First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
•First to manufacture a synthetic automatic transmission fluid for automotive use.
•See
Product Introduction Chronology
All Service Oil
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AMSOIL Company History